Errantes
INDUSTRY
ART & MUSIC
YEAR
2024-2025
TEAM
Visual & brand designer (me) • Project lead • Photographer
RESPONSABILITIES
BRANDING • GRAPHIC DESIGN (DIGITAL & PRINT)
about.
challenge.
Despite its rich concept and meaningful mission, the brand was in need of a cohesive and distinctive visual identity to stand out across platforms. The challenge was to create an identity system that not only represents the essence of cultural exploration but also works seamlessly across digital, print, and experiential touchpoints.
goals.
To translate Errantes’ vision of celebrating multiculturalism and music into a strong, recognisable brand identity.
To enhance audience engagement by unifying the brand’s presence across radio, events, and merchandise.
scope.
Developed the "Errantes" name into a versatile, recognisable visual system. By designing a cohesive visual identity, including colour palettes, typography, and iconography,
results.
Delivered a cohesive, flexible brand identity that reflects Errantes’ mission of cultural exploration.
Strengthened Errantes’ recognition across platforms (SoundCloud, Instagram, event posters, merchandise).
Established a foundation for Errantes to grow as both a radio show and cultural event series, maintaining authenticity and a distinct aesthetic voice.
