Digital Dignity
INDUSTRY:
NGO
YEAR:
2025
TEAM:
Visual & brand designer (me) • Intern graphic designer • Product Lead
RESPONSABILITIES:
Rebranding • Visual design
About
Digital Dignity is a human rights NGO dedicated to protecting people’s dignity and safety in the digital world. They provide survivor-first technology and community support to prevent abuse, detect harm, and restore dignity online.
Challenge
Their brand was fragmented across separate initiatives (FaceSafe, Am I in Porn, Healing & Education). The goal was to unify them under one coherent identity while maintaining clarity and empathy for survivors.
Results
I formed part of the team that rebranded Digital Dignity. We focused on unifying fragmented services under one survivor-first NGO identity. Through ideation, re-branding, and brand guidelines, I created a scalable, empathetic, and professional brand system that empowers survivors and positions the NGO as a leader in digital rights and safety.
Goals
Define brand architecture and differentiate services while ensuring visual cohesion under the Digital Dignity umbrella.
Ensure alignment across internal teams, external partners, and services.
Scope
Redesign and unify Digital Dignity’s brand into a survivor-first, cohesive NGO identity.
Developed a visual identity system and a comprehensive Brand Identity Document
