Countly
INDUSTRY:
Data analytics
YEAR:
2025
TEAM:
Visual & brand designer (me) • Project lead • Product Designer
RESPOSABILITIES:
Illustration • Branding • Graphic design (digital & print)
about.
Overview.
As a Graphic and Visual Designer at Countly, I was responsible for shaping and maintaining the company’s digital brand identity across all touchpoints. My role focused on ensuring cohesive and impactful visual communication for both marketing and internal initiatives, helping align Countly’s visual presence with its position as a trusted, forward-thinking analytics platform.
Goals.
Develop a consistent digital brand identity that reflects Countly’s innovative and data-driven ethos.
Enhance the overall visual experience on the company’s digital platforms, including landing pages and social media.
Scope.
Designed campaign visuals, landing pages, and social media graphics optimized for digital performance and engagement. Including presentations and e-books.
Defined and applied digital brand guidelines, including color palettes, typography, and iconography.
Results.
Established a unified visual language across all Countly materials, strengthening brand recognition.
Improved design efficiency and consistency through reusable templates and clear brand guidelines.
Increased internal alignment through cohesive documentation design.
