Digital Dignity is a human rights NGO dedicated to protecting people’s dignity and safety in the digital world.
They provide survivor-first technology and community support to prevent abuse, detect harm, and restore dignity online.
Challenge
Challenge
Their brand was fragmented across separate initiatives (FaceSafe, Am I in Porn, Healing & Education). The goal was to unify them under one coherent identity while maintaining clarity and empathy for survivors.
Goals & Scope
Goals & Scope
- Define brand architecture and differentiate services while ensuring visual cohesion under the Digital Dignity umbrella. - Ensure alignment across internal teams, external partners, and services.
- Redesign and unify Digital Dignity’s brand into a survivor-first, cohesive NGO identity. - Developed a visual identity system and a comprehensive Brand Identity Document
Results
Results
We focused on unifying fragmented services under one survivor-first NGO identity. Through ideation, re-branding, and brand guidelines, I created a scalable, empathetic, and professional brand system that empowers survivors and positions the NGO as a leader in digital rights and safety.
