Industry
Saas • Data analytics
Team
Visual & brand designer (me) • Project lead • Product Designer
Year
2025-2026
Resposabilities
Branding • Graphic design (digital & print)

Countly

Countly is a leading product analytics and innovation platform that helps organizations track, analyze, and optimize customer journeys across web, mobile, and desktop applications. The platform empowers product teams with privacy-focused analytics, enabling them to make data-driven decisions without compromising user trust.

Overview

Overview

As a Graphic and Visual Designer at Countly, I have been responsible for shaping and maintaining the company’s digital brand identity across all touchpoints. My role focused on ensuring cohesive and impactful visual communication for both marketing and internal initiatives, helping align Countly’s visual presence with its position as a trusted, forward-thinking analytics platform.
Goals & Scope

Goals & Scope

-Develop a consistent digital brand identity that reflects Countly’s innovative and data-driven ethos.
-Enhance the overall visual experience on the company’s digital platforms, including landing pages and social media.

-Designed campaign visuals, landing pages, and social media graphics optimized for digital performance and engagement. Including presentations and e-books.
-Defined and applied digital brand guidelines including color palettes, typography, and iconography.
Results

Results

- Established a unified visual language across all Countly materials, strengthening brand recognition.
- Improved design efficiency and consistency through reusable templates and clear brand guidelines.
- Increased internal alignment through cohesive documentation design
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